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Performance Marketing as a Service

Our pioneering monthly subscription service is designed to protect and enhance your Performance Marketing investment, accelerating skills, knowledge and commercial outcomes.

What is PMaaS?

Most of us are familiar with SaaS – Software as a Service – a revolutionary model that has transformed how businesses and individuals access products and services over the last decade. The SaaS sector is currently estimated to be worth an incredible $237 billion globally.

Whether it’s a simple Netflix account or a sophisticated business platform, the monthly subscription model gained popularity for its cost-effectiveness and accessibility, offering users the flexibility to cancel without penalty if circumstances change.

The Honeybee Group proudly leads the way as pioneers of a new subscription breed. Our unique Performance Marketing as a Service option is tailored for businesses with significant investments in Paid Media channels alongside existing specialist internal teams or external agencies.

Why Performance Marketing as a Service?

Every client we work with already has capability in Performance Marketing. We make sure of that because we’re not here to be an outsourced function or agency. We’re a partner who can fit seamlessly into your ecosystem and work with internal or external team members to transform performance.

At our PMaaS entry level, as  act as a backstop – catching issues before they escalate, identifying opportunities that might otherwise be missed and providing recommendations to drive value, through our extensive Paid Media Consultancy and Performance Marketing Consultancy services, delivered monthly and accompanied by a call.

From a mid-level perspective, we are another voice around the table when it comes to planning, provide an independent perspective on operations and act as highly technical contributors to team development. We ask the questions no one wants to ask and think differently when it comes to growth.

And at the most advanced PMaaS levels, we’re a peer, partner and trusted advisor, developing strategy, monitoring the health of your organisation and coaching the next generation of leaders. We’ll also spend time onsite with your team to ensure we’re a core part of the team for long-term success.

We see PMaaS as an incredibly cost-effective way to inject experienced, senior Performance Marketing leadership into your organisation without disruption, delay or disfunction. Protect your investment, develop your people and power-up your performance through a single monthly payment!

PMaaS Tiers and Monthly Costs

While each Performance Marketing as a Service agreement with a client is completely bespoke to meet individual requirements, the below tiers act as an example of the services provided and indicative costs. We’re of course happy to mix and match services to maximise value for our partners.

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Ember

Performance Marketing:

  • Enhanced Efficiency
  • Strategic Guidance
  • Actionable Insights

Cost: From £1,900 PCM

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Spark

Ember Benefits plus:

  • Sustainable Media Plans
  • Capability Analysis
  • Process Optimisation

Cost: From £3,800 PCM

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Ignite

Spark Benefits plus:

  • Long-Term Strategy
  • Competitor Insights
  • Weekly Reporting

Cost: From £5,700 PCM

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Flame

Ignite Benefits plus:

  • Team Training
  • Onsite Collaboration
  • Priority Response Times

Cost: From £7,600 PCM

Each PMaaS subscription is customised to ensure you only pay for the services you need. Our expert team, with extensive experience at Vice President and Chief Marketing Officer levels, offer advanced advice, guidance, and strategy on Performance Marketing.

For our average client, this translates to less than 0.4% of media spend.