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Performance Marketing Consultants & Consultancy

At The Honeybee Group, we see Performance Marketing as much more than another service offering - it’s a discipline. Our consultancy approach has a foundation built on a proprietary framework that combines strategic oversight with hands-on optimisation, ensuring we focus on commercial outcomes aligned to your business, not just Paid Media metrics.

Our Mission

As Performance Marketing consultants, our role is to build strategies that are scalable, measurable, and designed to deliver long-term, sustainable success. We partner with B2B organisations to embed performance thinking across their marketing ecosystem, from in-house teams to agency partners to media platforms.

 

Unlike other consultancies that deliver predefined packages from inexperienced practitioners, our consultancy engagements are tailored to each client. Whether we’re working with in-house marketers, augmenting existing agency relationships, or leading transformation from the ground up, our approach is strategic, commercial, and – most importantly – collaborative.

What Do Performance Marketing Consultants Do?

Performance Marketing Consultants focus on delivering measurable results across Paid Media channels. Their role spans strategic planning, performance auditing, platform optimisation, data analysis, agency management and reporting. They act as a bridge between media investment and business growth, ensuring every pound spent is delivered at maximum efficiency and effectiveness.

Key responsibilities typically include:

 

  •       In-depth auditing of performance across multiple channels (e.g. Paid Search).

 

  •       Building full-funnel strategies directly linked to organisational objectives. 

 

  •       Planning and configuring campaigns across platforms such as Google Ads & LinkedIn.

 

  •       Developing reporting templates, measurement frameworks and attribution models.

 

  •       Advising on Paid Media budget allocation and forecasting performance vs. KPIs.

 

  •       Collaborating with content, design, and development teams to ensure alignment.

 

  •       Working with agency partners to improve relationships and maximise outputs.

 

  •       Training and developing in-house stakeholders to enhance team capabilities.

 

Specialist consultants – including The Honeybee Group – will also directly manage and optimise campaigns for clients on a day-to-day basis, essentially delivering agency services via experts.

Execution of Campaigns

Most consultancies will hand over their strategy and walk away, leaving the accountability with the client or their partner agency. We don’t think that’s very fair. We stand by our strategy and, using our deep platform knowledge, sophisticated targeting and extensive experience, will work with clients to construct a refined campaign that has tight alignment to commercial objectives. 

We are with you every step of the way, equally at home talking long-term strategy with the C-suite as we are rolling up our sleeves and problem-solving in platforms with your agency or in-house team. We manage campaigns end-to-end, from initial audience research and media planning all the way through to execution, optimisation and refinement.

We emphasise:

  •       Message-market fit
  •       Channel selection based on objective, audience intent, and budget
  •       Real-time optimisation based on live performance data
  •       Seamless integration with CRM systems and website analytics

Measurement and Performance

Without measurement, there is no Performance Marketing. While the landscape is changing and visibility is at times cloudy due to privacy restrictions, we build custom reporting frameworks that give stakeholders maximum clarity and confidence. From ROI and ROAS to lifetime value and lead quality, we ensure the right KPIs are tracked and reported.

Key components include:

  •       Platform-level analytics (GA4, Meta Insights, LinkedIn Ads, etc.)
  •       Custom dashboards and automated reports
  •       Conversion tracking and pixel setup
  •       KPIs by audience intent
  •       Attribution modelling (first-click, last-click, data-driven)
  •       Funnel diagnostics and cohort analysis

We don’t just report the numbers, we give actionable, transparent commentary to ensure all levels of the organisation understand the value being driven by Paid Media investment.

Why Hire Performance Marketing Consultants?

Hiring a Performance Marketing Consultant is a sensible investment and provides a structured, results-driven approach to marketing. The benefits include:

 

Time Saving

Outsourcing to consultants accelerates strategy, problem solving, planning, setup, and optimisation cycles, freeing internal teams to focus on day-to-day deliverables.

 

Systematic Approaches

Consultants implement proven processes to audit campaigns, test opportunities, optimise spend, and report accurately. This builds consistency and reduces inefficiencies.

 

ROI-Focused Processes

Performance Marketing is fundamentally about results and good consultants prioritise short-term return on investment, while also creating long-term sustainable value via strategy.

 

Maintaining Profitability

With rising media costs and increasing competition, consultants can maintain profitability by continuously fine-tuning campaign elements and shifting spend to top-performing areas.

 

Embracing New Technologies

Consultants stay ahead of platform changes and trends, from AI-powered bidding to cookieless measurement tools. Clients benefit from early adoption of innovations that impact performance.

Guidance on Choosing a Performance Marketing Consultant

inding the right consulting partner is crucial. Here’s what to look for:

Background & Track Record
Look for experience across both in-house and agency-side roles, especially in your sector or industry. For B2B organisations, look for a specialist consultancy with in-depth knowledge.

Analytical Abilities
A good consultant turns data into insight and insight into action. Proficiency in data platforms and measurement tools is essential to be able to convert numbers to narrative.

Communication Ability
Clear, honest, and frequent communication is non-negotiable. Look for consultants who simplify the complex, align with your internal culture and are with you for the long haul.

Goal, Metric, and ROAS Oriented
Top performance marketers are commercially focused. Their work ties directly to revenue, pipeline, acquisition costs, and lifetime value, so look for a consultant who shares these values.

Collaborative Processes
Whether integrating with your internal team or co-existing with existing agencies, your consultant partner should enhance and refine – not complicate – your ecosystem.

Strategic & Tactical Balance
Choose a consultancy who can zoom out to set a long-term strategy but also dive deep into the mechanics of ad performance and optimisation. They’re rare but they’re out there!

Looking for a Performance Marketing Consultant?
We are geared to help B2B organisations who want to get more out of their Performance Marketing investment and agency. We’re here to help whenever you need us!

What are the Benefits of Investing in Performance Marketing Consultancy?

Investing in Performance Marketing consultancy provides expert insights, tailored strategies, and ongoing support to optimise your Paid Media efforts. Consultants help businesses improve ROI, scale campaigns effectively, and stay ahead of industry trends while ensuring alignment with overarching business goals.

The classic 4 Ps—Product, Price, Place, and Promotion—are the foundational elements of traditional marketing strategy. While relevant for overarching marketing concepts, they are less applicable to the specialised and data-driven approach of Performance Marketing. A more fitting focus might be principles like audience targeting, platform strategy, budget allocation, and measurement.

Enhance your strategy by:

  1. Conducting a detailed audit of past and current campaigns.
  2. Using data analytics to refine audience targeting.
  3. Test creative assets and messaging through A/B testing.
  4. Continuously optimising based on key metrics including ROAS, CTR and CPA.
  5. Align Paid Media strategy with broader marketing and business goals.

To create an outline plan:

  1. Define clear business objectives (e.g., Lead Generation, Sales).
  2. Research and segment your target audience.
  3. Select the most relevant Paid Media platforms.
  4. Allocate budgets strategically across channels.
  5. Develop measurable KPIs and a timeline for evaluation.
  6. Optimise through ongoing tactical analysis.

Key metrics include:

  • ROAS (Return On Ad Spend): measures profitability.
  • CTR (Click-Through Rate): indicates engagement levels.
  • CPA (Cost Per Acquisition): tracks cost efficiency in acquiring leads or sales.
  • Conversion Rate: reflects how effectively ads drive actions.
  • Impressions & Reach: evaluates brand awareness.

Accurate conversion tracking relies on the following:

  1. Implementing tools like Google Tag Manager for event tracking.
  2. Setting up clear goals in analytics platforms (e.g., Contact Forms, Downloads).
  3. Using attribution models to assign credit to the right touchpoints.
  4. Regularly auditing tracking systems and platforms for accuracy.

Customisation involves aligning the strategy with your unique objectives, industry and audience. This includes defining tailored KPIs, choosing platforms to reach your target market effectively, and creating campaigns laddering up to your overall objectives that drive desired actions. Our Paid Media Consultancy supports you with this.

Data analytics powers Performance Marketing by providing insights into audience behaviour, campaign effectiveness, and areas for optimisation. Analytics tools enable businesses to make data-driven decisions, refine targeting, and improve overall efficiency, ensuring maximum ROI.

Performance Marketing is more data-driven, measurable, and ROI-focused, where businesses focus on specific actions that generate clicks, leads, or sales. It leverages Paid Search, Affiliate Marketing, Paid Social and Programmatic Advertising to optimise spend in real time.

Budget recommendations vary by business size but a rough estimate would be 5-15% of total revenue, depending on industry, objectives, and customer acquisition costs. Start with a test budget, analyse Cost-Per-Acquisition (CPA) and look at the long-term value being added to your business. B2B organisations typically spend 5-10% of revenue, while eCommerce and B2C brands may allocate 10-20% for high-growth strategies.

Performance marketing is evolving with AI-driven automation, privacy-focused tracking, and hyper-personalized ad experiences. First-party data and cookieless targeting are becoming essential components to any approach, while video ads and interactive content drive higher engagement. Brands leveraging AI-powered ad optimization and real-time analytics are gaining a competitive edge.