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Paid Media Consultancy & Consultants

We build scalable strategy that eliminates inefficiency and enables B2B teams to focus on what really matters - driving performance.

Paid Media Operations

Is your team or agency set up for maximum effectiveness and efficiency in Paid Media?

At The Honeybee Group, we specialise in crafting best-in-class Paid Media operating models to ensure your campaigns deliver consistent, excellent results. Our Performance Marketing Consultants offer a wide range of services and support for your organisation.

Our expertise covers:

  • Audit & Optimisation of Current Processes: We identify gaps and inefficiencies in your existing workflows, making short-term and long-term recommendations to ensure alignment with best practices in Paid Media management.
  • Team Enablement: Whether you’re working with an in-house team, an external agency, or both, we help equip your people with the tools, frameworks, and processes they need to excel in delivering your Performance Marketing objectives.
  • Campaign Management: Our team are equipped to manage your campaigns as a traditional digital agency, covering planning, execution and optimisation across Paid Search, Paid Social and Programmatic channels at highly competitive fees.
  • Performance Reporting Infrastructure: We establish transparent, actionable and automated reporting dashboards that keep your team informed and aligned with campaign goals and overarching strategic targets.

With years of experience in Performance Marketing for B2B, we understand the challenges of managing Paid Media at scale. Our proven approach ensures your Paid Media operations are designed not just for today, but for sustainable, long-term growth.

 

Paid Media Agency Review

Are you getting the best out of your partnership with your Paid Media agency? At The Honeybee Group, we provide an independent and agnostic assessment of your agency relationship to help you unlock its full potential.

Our objective evaluations are designed to identify opportunities for growth, ensure alignment with your business goals, and foster a more collaborative and productive partnership. Whether you’re looking to fine tune an existing relationship or make informed decisions about your next steps, we deliver actionable insights that drive measurable impact on both sides of the partnership.

Our Paid Media Agency Review process includes:

  • Performance Assessment: We analyse campaign outcomes and KPIs to evaluate whether your agency is delivering in line with Paid Media targets.
  • Ways of Working Review: We assess the collaboration between your team and the agency, identifying opportunities to streamline communication, improve efficiency and build a stronger bond between stakeholders.
  • Strategic Alignment Check: Are your campaigns aligned with your overarching business and marketing strategy? We’ll help you ensure your agency’s work supports long-term growth in line with your organisational north star.
  • Cost and ROI Analysis: We review agency fees and Paid Media budgets to ensure they represent value for money and are optimised to deliver maximum return on investment.
  • Future Roadmap Recommendations: From identifying quick wins to long-term improvements, we provide clear, actionable steps to strengthen your agency relationship and build a formidable partnership for the future.

With our experience working as a B2B Paid Media consultancy alongside hundreds of agencies, we bring an unbiased perspective to help you identify what’s working, what’s not, and what can be done to make the most of your Paid Media investments.

Paid Media Strategy

Is your Paid Media strategy delivering the results you need?

We specialise in helping B2B organisations refine, enhance, and transform their approach to Paid Media. Whether you need a full-scale strategic overhaul or targeted adjustments to fine-tune your existing approach, we’re here to accelerate your success.

Our strategic services are tailored to your unique business objectives and challenges, avoiding generic models and cliches, ensuring every recommendation is bespoke and drives measurable impact and sustainable growth for your organisation. 

Here’s how we can help:

  • Comprehensive Strategy Development: We’ll build a bespoke Paid Media strategy that aligns with your overarching goals, incorporating the nuance and context of your business alongside an innovative approach to maximising ROI.
  • Performance Analysis and Tweaks: If you already have a strategy in place, we’ll audit its performance, identify gaps, and recommend actionable adjustments for both short-term and long-term improvement.
  • Channel Prioritisation: We’ll help you determine where to focus your efforts—whether it’s YouTube, LinkedIn, Google Ads, Programmatic Display, or other channels—to optimise the media mix and enhance outcomes.
  • Audience Targeting Frameworks: From Account-Based Marketing (ABM) to advanced persona development, we’ll ensure your Paid Media efforts are laser-focused on the right audiences – especially important in the B2B landscape.
  • Integration with Business Goals: We bridge the gap between Paid Media and your broader marketing strategy, ensuring every campaign supports long-term business growth and never exists in a silo.

With an extensive, proven track record in Performance Marketing for B2B organisations, we bring fresh ideas, actionable insights, and cutting-edge, bespoke strategies to every project, setting you up for long-term, sustainable success.

 

Paid Audience Strategy

Your audience is at the heart of every successful Paid Media campaign. At The Honeybee Group, we specialise in crafting detailed and effective audience strategies that ensure your ads reach the right people, at the right time, on the right platforms.

From building custom audience lists to refining your remarketing efforts, we help maximise the impact of your Paid Media spend.

Here’s how we can support your Paid Audience Strategy:

  • Detailed Audience Segmentation: We analyse and build highly specific audience lists tailored to your business objectives, ensuring each campaign speaks directly to its intended audience.
  • Audit of Current Audiences: We assess the performance of your existing audience lists and targeting strategies, identifying areas for improvement and opportunities to expand your reach.
  • Remarketing Strategy Optimisation: Whether it’s reconnecting with website visitors or nurturing existing leads, we refine your remarketing campaigns to boost engagement and conversion rates.
  • Custom Audience Development: Using advanced tools and insights, we create custom audience lists for different Paid Media channels—such as LinkedIn, Google Ads, and Meta Ads—that align with your unique campaign goals.
  • Streamlined Targeting Across Channels: We simplify and enhance audience targeting frameworks to ensure consistency, efficiency, and effectiveness across all platforms and campaign types.

By leveraging our expertise in Paid Media for B2B organisations, we ensure your audience strategy is data-driven and results-focused. With the right audience strategy, your campaigns will engage higher-quality leads, and lead to measurable growth.

Implementation of Paid Media Recommendations

Turning strategy into action is where results happen and at The Honeybee Group, we ensure every Paid Media recommendation we make is not only implemented perfectly, but consistently monitored and optimised for ongoing success.

 

With a focus on performance checking, strategic benchmarking, and data-driven testing, we deliver a hands-on approach that bridges the gap between strategy and execution, balancing both to ensure first-class delivery of our services.

 

Here’s how we approach the implementation of Paid Media recommendations:

  • Regular Performance Checks: We establish a consistent cadence for performance monitoring, ensuring that recommendations are implemented effectively and optimized over time. From daily to weekly checks, we tailor the frequency to your campaign needs and objectives.
  • Strategy Reviews and Benchmarking: We continuously assess how your Paid Media strategy stacks up against industry benchmarks and competitors, making real-time adjustments to keep your campaigns ahead of the curve.
  • A/B Testing for Continuous Improvement: Where required, we implement A/B testing to validate new strategies, refine targeting, and optimize creative elements. This iterative process ensures that each campaign is fine-tuned for peak performance.
  • Seamless Execution: We work closely with your internal teams and agency partners to integrate recommendations smoothly, ensuring alignment across all stakeholders and channels.
  • Insights-Driven Optimisation: Using performance data and insights, we refine implementations to enhance ROI and ensure that your Paid Media efforts consistently deliver value.

Our meticulous and proactive approach ensures that every recommendation is continually optimised for measurable success. With or long-standing expertise in B2B Paid Media, we focus on creating campaigns that aren’t just functional – they’re transformative.

Post Analysis & Reporting

Accurate, actionable reporting is at the heart of our approach at The Honeybee Group, and we go beyond basic metrics to deliver comprehensive insights that help you understand what’s working, what’s not, and where to focus next.

Our customised reporting solutions ensure you have a clear, real-time view of your Paid Media performance and its impact on your business objectives, utilising best-in-class technology to tell a compelling story on your investments and their returns.

Here’s how we approach Post Analysis & Reporting:

  • Reporting Upgrades: We tailor reporting frameworks to align with your specific goals and KPIs, providing detailed insights into campaign performance and delivering custom solutions in line with your preferred reporting platform.
  • Tracking Reviews and Best Practices: We conduct in-depth audits of your tracking setup, ensuring pixel and conversion tracking are implemented correctly and adhering to industry best practices so you’re capturing the most accurate data possible.
  • Actionable Insights: By analysing optimisation scores, ROI and other key metrics, we provide clear recommendations for improving campaign performance and efficiency.
  • Benchmarking and Trend Analysis: We compare your performance against industry benchmarks and identify trends to guide future strategy, keeping our clients well ahead of the curve.
  • Performance Visualisations: With intuitive dashboards and visual reporting, we make it easy for you and your stakeholders to track progress and results at a glance.

Our reporting process is designed to deliver not just numbers but meaningful insights that support decision making. Paired with our Performance Marketing As A Service, we provide ongoing support to continuously refine your strategy and achieve success.

What is Paid Media Advertising?

Paid Media Advertising involves promoting your business or services through paid channels like search engines (e.g. Google), social media platforms (e.g. LinkedIn), programmatic networks (e.g. Criteo) or video platforms (e.g. YouTube). It allows you to target specific audiences with tailored messages to drive traffic, generate leads, and achieve measurable results. Unlike organic strategies, Paid Media delivers immediate visibility and ensures your brand reaches the right people at the right time.

Paid Media encompasses several formats, including:

  • Search Ads: appear in search engine results for specific keywords.
  • Display Ads: banner ads shown on websites and apps.
  • Social Media Ads: targeted ads on platforms like LinkedIn, Facebook, or Instagram.
  • Video Ads: short promotional videos on platforms like YouTube.
  • Programmatic Ads: automated buying of ad inventory across multiple channels.
  • Remarketing Ads: target users who’ve interacted with your brand previously. 

Each type serves different goals, from building awareness to driving conversions.

Success is measured through Key Performance Indicators (KPIs) that align with your goals. For example:

  • For Awareness: Metrics like impressions, reach, and video views.
  • For Engagement: Click-through rate (CTR), social shares, and interactions.
  • For conversions, it is the cost per lead (CPL), return on ad spend (ROAS), or pipeline contribution. 

Regular reporting & data analysis are crucial to track performance & optimise campaigns.

Critical metrics include:

  • Impressions and Reach: for visibility.
  • Click-Through Rate (CTR): indicates engagement with your ad.
  • Conversion Rate: shows how many users complete desired actions.
  • Cost Per Click (CPC) and Cost Per Lead (CPL): measures cost-efficiency.
  • Return on Ad Spend (ROAS): evaluates profitability. 

Tracking these ensures campaigns are meeting objectives and delivering value.

Investment depends on your goals, industry, and competition. A smaller business might start with a few hundred pounds per month, while larger B2B campaigns often require significant budgets for effective reach and impact. Strategic planning and regular optimisations help maximise returns, regardless of budget size.

Paid Media offers several advantages:

  • Immediate Results: instant visibility for your brand or products.
  • Precise Targeting: reach specific audiences based on demographics, interests, or behaviours.
  • Scalability: adjust budgets and campaigns to meet changing business needs.
  • Measurable ROI: transparent data on performance and return on investment.
  • Complementary to Organic Strategies: enhances overall marketing efforts by driving traffic and leads.