Professional PPC management is key in ensuring that your paid media campaigns are performing as effectively as possible. It is also important to highlight budget inefficiency as well as wasted spend, in which paid campaigns can be optimised for better performance. Hiring a PPC specialist can support your business in a number of ways, whether you use an agency, in-house staff or a freelancer for your PPC activities. This article covers the most common indicators that it’s time to hire a PPC specialist as well as a Performance Marketing Consultant. These include:
- You don’t have the time to review campaign management fully or require additional insights in running your campaigns more effectively. Paid strategies are constantly evolving with new methods and techniques becoming available. Hiring a PPC specialist allows you to have an extra level of support as well as a dedicated party to review your paid media campaigns.
- Your budget is increasing, but you aren’t seeing increased results or return on investment. There are several different reasons why budgets could be wasted or spent inefficiently, and a PPC specialist provides additional guidance and reviews current performance. There are also other factors that a specialist will review to make campaigns more efficient. Competitors may also be actively outperforming your current activities.
- The scope of your campaigns has increased, or you are spending more and targeting more and more locations. When you expand the reach and scope of your PPC campaigns, it can be invaluable to have the support of a PPC specialist to help you scale your campaigns efficiently without expending additional budget on new target locations. This may also result in you struggling to scale your PPC campaigns, which is where a PPC specialist can help.
- You need further insights into conversion metrics as well as conversion paths that users are taking. A PPC specialist can help dive deeper into these insights and support you in making informed decisions, such as conversion rate optimisation and providing a deeper analysis of your campaign metrics and website data.
At The Honeybee Group, we are one of the leading PPC consultants in the UK. Utilising our Honeybee methodology, we deliver a root-and-branch review of your setup, including recommendations and reviews of your paid advertising strategy and implementation. Contact us now for your free consultation.
Reviews and Support in Campaign Management
Having the time available to regularly monitor and review campaign performance is highly important, and if you do not have the time to do this, it may be time to consider hiring a PPC specialist. PPC specialists will provide you with regular reviews of your campaigns as well as a comprehensive assessment of performance. With new methods and technology constantly becoming available, we can guide you and ensure that you are using all of the latest methods that are available.
You Have Increased Budgets, But Stagnating Conversions or Wasted Budget
Budgets are likely to increase over time due to increased cost per click and cost per lead due to bid competition, as well as the number of advertisers bidding for your keywords. When budgets increase, but conversions stay at a similar level, this can be understandably frustrating. PPC specialists can advise you on eliminating wasted budget, making campaigns more efficient and increasing conversion rates across your website and target landing pages to increase conversions with your current or increased budget. They can also review competitor activity and adapt your current strategy if this is causing increased budgets without increased conversions.
Support With Increasing the Scope or Targeting of Campaigns
If you are looking to increase the scope of your campaigns and target additional areas or even branch out into a national or multi-country campaign, then this can greatly benefit from the support of a PPC specialist. This can be a risky jump into the unknown for your brand or business so this is a scenario where you will want to consider hiring a PPC specialist to support your expansion.
You Require Further Insights into Campaign Metrics
If you find that you need additional insights into your campaign metrics and customer journey from landing on your website to conversion, then a PPC specialist is highly beneficial. Specialists help and support you by providing further insights into campaign metrics and can provide you with additional insights into:
- Conversion paths
- Attribution modeling
- Customer lifetime value
- Return on ad spend (ROAS)
- Quality Score Factors