So here we are.
After years of pontification, months of mapping out scenarios and weeks of content writing and website building, The Honeybee Group is finally with us!
As co-founders we’ve spent the last two decades working in the Marketing functions of various businesses, riding the rollercoaster of corporate politics, stretch targets, performance reviews and agency management. After starting on the bottom rung of the ladder we’ve gathered experience at every level of the Marketing organisation, from Chief Marketing Officer in fast-paced retail to Vice President in FTSE 100 B2B software companies.
But now is the time for change.
We want our autonomy back. We want to go back to what we’re good at, which incidentally is Paid Media, Performance Marketing and Leadership. Too much of our time in the recent past has been spent removed from the fun stuff and instead absorbed by political manoeuvring, glacially slow processes and endless meetings dominated by style over substance. Sure, the money was great but what price do you put on being able to spring out of bed on Monday morning and be enthused by what lies ahead?
So we thought we’d find out.
The Honeybee Group has emerged as the vehicle to take those experiences, learnings, expertise and capability and to package them as services that can help add value to a whole host of businesses out there in the big wide world. We don’t have anything to sell but we have lots of value to add, which is the ultimate prize for everyone. You get better processes or performance or people and we get paid plus a nice warm feeling in our tummies. What’s not to like?
Actually, it’s all quite scary.
We know we’re experts in our field but we’re not experts in setting up a new business, so the last few months and the next few months will feel very different to the corporate existence we’re so familiar with. That said, we’ve been absolutely blown away by not just the support in our venture, but the steady stream of people who’ve enquired about our services and are lined up to be the first clients of The Honeybee Group. We are 100% confident that what we do for these intrepid early adopters will have a hugely positive impact on their business.
So what now?
This blog won’t exist to be an SEO tool or another opportunity to ramble on about the services we offer for a palpably tedious 500 words, but it will document what it’s like to make the transition from a cog in the corporate machine to business owner. After all, it’s a fair bit cheaper than therapy and just might inspire a few others to spread their wings and try something a bit different…
Speak soon!