Practically every article on trends or predictions from the past 18 months has talked about AI revolutionising how we work. While that’s true to a degree, machine learning has been a core element of Performance Marketing for nearly ten years (an absolutely horrifying realisation for those of us who think we’re still young). Most famously, this was represented by the launch…

We love Paid Media. Done in the right way, it can be used to help your business shoot beyond a whole host of target objectives, from improving brand awareness to increasing website traffic to generating leads and of course, driving sales. That said, the key part of our first paragraph are the words ‘done in the right way’. Despite the potential…

The topic of sustainability across businesses seems to be like a shadow – always present but lurking on the periphery, never quite taking the spotlight, an afterthought more than a central tenet, a bolt on to strategy or operations or organisational design.  Having said that, clearly today there is more pressure and more focus on sustainable principles across the core operations…

The principle of Continued Professional Development is not a new one, with many industries – those medical or technical in scope particularly – having strict governance in place to ensure practioners are investing time (and often money) in maintaining and enhancing their skills.  From a more general business or corporate perspective, we’ve seen far more focus on leadership skills and behaviours…

Putting aside the typical cliches associated with any form of Performance Marketing (fast-paced, ever-changing, constantly evolving and all other such hyperbole), there remains a rich seam of value in taking a regular step back from the coal face to assess your progress. The industry constantly throws up new opportunities and while this shouldn’t mean you blindly chase innovation, it does mean…

Now before you roll your eyes and attempt to escape from the prospect of yet another blog on the subject of AI, bear with us, for we’re not here to preach about ‘transformational’ tools that seem to have the polarised objective of either revolutionising performance or making jobs (whether in-house or agency side) obsolete. In fact, we’re not here to preach…