About Us
The Honeybee Group is a boutique consultancy, partnering with clients to drive positive change via People, Planet & Performance.
Maintaining a specialist focus on Paid Media and Performance Marketing Strategy, The Honeybee Group approach is predicated by trust, ensuring that rewarding and valuable partnerships with clients are at the heart of every project, whatever the size or scale.
Founded by Kevin Alderson, an industry leader in Performance Marketing operations, planning, strategy and sustainability, The Honeybee Group guides clients on the efficiency and effectiveness of their investment to deliver growth in commercial performance.
With traditional and digital media experience across market leading global B2B and B2C brands, The Honeybee Group are built on data, ensuring every aspect of a project – from process to planning to presentation – is detailed, accurate and precise.
Services cover three key areas, with professional 1:1 coaching and development included in our People segment, sustainability and environmental practices in our Planet segment and driving channel KPIs and commercial outcomes via our Performance segment.